Walt Disney Company A Diversified International Family...

The Walt Disney Company is a diversified international family entertainment and media enterprise with five business segments. The five business segments that contribute to The Walt Disney Company’s dominant long standing success are Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Leading the company as Chairman and Chief Executive Officer is Bob Iger. Bob Iger joined The Walt Disney Company during Disney’s acquisition of ABC Network. Iger worked his way up the ranks succeeding Michael Eisner in 2005. Next in line from CEO, Bob Iger, is Chief Operating Officer, Tom Staggs. Tom Staggs joined The Walt Disney Company in 1990 after leaving an investment banking career with Morgan Stanley Company. The Walt Disney Company leads the trail for all of the other entertainment companies to follow. The core principles that guide The Walt Disney Company were shaped by its founder Walt Disney. After success in the film industry, Walt Disney wanted to create a place where he himself could take his children to have fun for a day. A place where children and adults alike could enjoy time spent together uncovering new and unique experiences. Luckily, Walt Disney was a dreamer and a doer. Walt Disney opened the gates to Disneyland in Anaheim, California in 1955. The theme park turned out to be a massive success with higher demand than anticipated. There was so much demand in fact that Walt began to dream up anotherShow MoreRelatedThe Walt Disney Company Analysis873 Words   |  4 Pages â€Å"The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.† (The walt disney, n.d.) At year end of 2013, the company had net revenues of $45 billion, up from $42.3 billion the previous year and net income of $6.1 billion, up f rom $5.7 billion the previous year. (Walt disney co, 2014) Enterprise Risk Management Risk managementRead MoreThe Walt Disney Co. A Diversified International Family Entertainment And Media Enterprise1285 Words   |  6 Pagesâ€Å"The Walt Disney Co. together with its subsidiaries and affiliates is a diversified international family entertainment and media enterprise. It operates through five business segments: Media Networks, Parks Resorts, Studio Entertainment, Consumer Products and Interactive Media† (Forbes, 2014). Globalization and technology changes have impacted Walt Disney Co. by being able to entertain and attract tourism around the world. Starting with the film of â€Å"Fantasia† in 1940, breaking language barriersRead MoreWalt Disney Company954 Words   |  4 PagesWalt Disney Company Angela Pursel University of Phoenix COM 530/ Communications for Accountants Brent Smith March 21, 2011 Walt Disney Company Walt Disney is a well-known name in today’s society. Walt Disney once stated, â€Å"You can dream, create, design and build the most wonderful place in the world but it requires people to make the dream a reality† (Sparks, 2007). Marty Sklar, Vice Chairman and principal creative executive for Walt Disney Imagineering was quoted as saying, â€Å"FromRead MoreWalt Disney Company1730 Words   |  7 PagesThe Walt Disney Company is a diversified international family entertainment and media enterprise business. They have five business segments which are media network, parks and resorts, studio entertainment, consumer products and interactive media. Disney Media Network consists of broadcast, cable, radio, publishing and digital businesses within the Disney/ABC Television Group and ESPN, Inc. Walt Disney Parks and Resorts is comprised of family oriented parks and resorts all around the world. TheyRead MoreThe Success Of The Happy Giant3224 Words   |  13 Pagesgiant† (Walter Disney Corporation).The twenty-first century is the champion of the entertainment economy era. Research at the background of this great entertainment and media enterprise operation is undoubtedly a very good thing. As the world’s top ten brands have value only media companies, Disney is the media brand management leader. Since it was created in 1923, Disney has been more than 90 years due to its charismatic brand of wisdom and brand management(Robbins). Disney company, founded in 1926Read MoreWalt Disneys The Disney Company1586 Words   |  7 PagesCompany in Brief The Walt Disney Company all began when Walt Disney made his way to California with his â€Å"pilot† film of Alice’s Wonderland to sell â€Å"Alice Comedies† to a distributor. He was contracted to distribute â€Å"Alice Comedies† on October 16,1923 which is the beginning of the â€Å"Disney Brothers Cartoon Studio† which later became the Disney Company. For the first couple of decades the Disney Company was only geared toward one business segment, studio entertainment. Walt had the desire to branchRead MoreThe Walt Disney Company ( Dis )1243 Words   |  5 PagesThe Walt Disney Company (DIS) About the Walt Disney Company. Together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. With an average of $43 billion dollars in annual sales, Walt Disney offers investors the benefits of a blue-chip company by being capable of a market-beating growth with estimated earningsRead MoreDisney Land Shanghai - a Case Study1181 Words   |  5 PagesDisney Land Shanghai – A Case Study Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travelRead MoreThe Disney Studios Marketing Strategy2266 Words   |  10 Pages The Walt Disney Studios Marketing Strategy IDP Marketing Strategy Burcu, Jackson, Yutaka, Mohit, Kejin History and Background of the Walt Disney Company The Walt Disney Company, commonly known as Disney, is a leading diversified international family entertainment and media enterprise. It was founded by Walt Disney and Roy O.Read MoreCase Study : Disney Studios And Universal Studios1864 Words   |  8 Pagesto two companies, The Walt Disney Studios and Universal Studios. The Walt Disney Studios has been the foundation from which The Walt Disney Company was built. It markets on a global scale encompassing creativity in all of their sales networks. Universal’s theatrical slate includes films developed internally ,and outside firms distributed by the studio. In my report I will use a SWOT analysis in deciding which company best caters to my career goals. THE IDEAL COMPANY FOR ME The ideal company that